20+ years cutting and producing work for the kind of brands most shops only pitch.
The name comes from the model. It's one person at the core, with the right arms brought in for every project.
36 Arms is Josh Naugher. Before starting the company, Josh ran post at Publicis Seattle as Managing Editor and at DDB Seattle as Senior Producer/ Editor. These are rooms where national campaigns for Fortune 500 brands actually get built. After two decades inside that machine, he created 36 Arms as the thing most marketing teams are actually looking for: a senior operator who owns the work end-to-end, not a junior crew learning on your project.
What you always get: Josh on set, in the edit, and accountable for every deliverable.
The name is the model. One person at the core with the right arms brought in for every project. A 3rd camera operator. A 1-Ton grip truck. A motion designer. Never a fixed crew you're paying to keep busy.
About Us
One lead. The right team. No wasted overhead.
Most production companies carry overhead whether your project needs it or not. You're paying for the full roster on every job, regardless of scope.
The 36 Arms model works differently. One experienced director-producer owns the work from brief to delivery. When a project needs more firepower, trusted collaborators come in. They've worked together before, they move fast, and they don't need managing.
The result: output that matches what agencies three times the size deliver, without the coordination cost, the revision loops, or the account manager in the middle.
Lean by design, not by accident. No oversized crews. No junior staff learning on your project. Just the right people, the right gear, and a process that moves. Most clients find us faster and sharper than agencies twice the size.
One shoot. Multiple formats.We build production systems where a single shoot day produces multiple finished assets across formats including long-form, short-form, and social cuts. You get volume without doubling your budget or your timeline.
AI in the workflow, not in the pitch. We've integrated AI tools into editing, versioning, and ideation not as a talking point, but because it makes the work faster and gives you more options. You don't need to learn any of it. That's already done.
The name is the model. One operator at the core. The right arms for every project. No bloat, no hand-offs, no surprises.